A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover озщпб forty clear and straightforward rules to manage and live by At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question The result is an astonishing, mind-opening book that, in the end, is not about Google It's about you.  Издание 19552009 г Мягкая обложка, 448 стр ISBN 0061719919.