Women control over 80 percent of all purchase decisions Yet 70 percent of all advertising is created by men, and most of the women in advertising agency creative departments are encouraged to think like men The result? Advertising created to male standards that primarily reaches a male audience This book attempts to explain how pervasive this problem озщсн is and how advertisers can guide their agencies to do a better job of communicating with women.  От издателя2009 г Мягкая обложка, 136 стр ISBN 1439222711.